Wouldn’t it be great to sell images you’ve already taken? Photos you shot back in the spring – which are more than likely a distant memory for all involved – can be a great revenue generator as we come into holiday season.

Your past customers are a great resource for reselling products they didn’t buy the first time. Everyone knows that as your clients sat down for the initial viewing they had an idea of what prints they wanted, how big, and how many. But they also had a budget. So… some things had to wait until another time as they itemized their print order.

Now is that time.

Advertise to your own customer database that prints make a great gift! Custom products like canvas gallery wraps and framed 5x7s are presents they don’t need a gift receipt for, so much more fun to open than a gift card, and you’ll know they’ll be treasured for a lifetime.

Blossom has this and hundreds of other sales-boosting ideas that can boost your bottom line. Call to set up your own postcard mailing using either the art shown or your own custom design – generating sales without scheduling another session. And marketing to your own database is more successful than promoting to prospects since your past clientele knows you, your studio, and your commitment to providing a quality product.

So maximize your potential by selling work you’ve already done… and end 2011 on a high note.

Be your clients’ hero by providing the perfect gift with a custom gallery wrap that will wow family and friends. Never before has it been easier to turn an image into a memorable gift your customers will cherish for years. Our online system makes it easy to upload and place your order whenever you’re ready (even if it’s 3am!). Just go to www.canvasbyblossom.com to order a gallery wrap that will have clients coming back for more. And, with your name in the corner, you’ll give your studio a little exposure, too.

Blossom also offers the perfect answer to holiday cards. You can help your customers cross another thing off their to-do list by presenting them high-end greeting cards with their own session image and custom message. And when you order from Blossom you know they’re getting the best value available! Go to www.clickclickprint.net to order.

So whether you want to send a postcard to your mailing list or make a personal phone call to every session booked this year, start letting your customers know now that you can provide them the custom products that they’re looking for. When you contact them now you’ll be rewarded with extra sales and end your year on a high note.

We can also print and mail that effective direct mail postcard that spreads the word about your professional photographic services and products. Just send us your file and list – we’ll take care of the rest! Need help? We boast an experienced sales and art team that can help polish your message to maximize results. Simply call or email: 800-583-5370 or info@blossom-publishing.com. We can make your sales soar!

We're here to help you succeed!

I was in a store the other day and needed help finding something. I asked the employee one aisle over for help, to which she pointed and answered, “I don’t know, try asking John out in the yard.” Not knowing who or where John was, I set off on a search. The one person I did find smiled at me and walked away. I left empty handed.

What has happened to customer service these days?

I’ve always been proud of how here at Blossom we help not only our customers but just anyone that is looking for it. We strive to be helpful and friendly and we have a solid group of people to make that happen. We truly care about the people we talk to and hope that the interaction we have will be a positive effect on those around us.

What do you want to achieve this year? Do you want more sessions? Higher sales averages? More outdoor sessions? We have the best sales and customer service around and together we can help you reach your goals.

We have fun doing what we do and just want to share it with everyone around us!

Call us at 800-972-9861 or email info@blossom-publishing.com to start planning today.

Successful Mailing for Callahan Photography

Why use postcards? Postcards are simple, pre-opened mail, eye-catching and affordable. They are a great opportunity to reach your target audience — big or small — and produce easy-to-measure results.

Several years ago there was a rumor that direct mail was dead. Internet was the way to go. But businesses everywhere are realizing that Internet marketing isn’t a magic pill, that to have effective marketing you need to incorporate both for a powerful one-two punch.

Follow the Postcard Formula
To produce an effective direct mail piece, you need four elements:

1. Great Headline. You need to grab the reader’s attention, in just a few seconds. Having the right headline will be the difference between reading on and throwing it in the trash.
2. Visual Appeal. The graphics need to be working in tandem with the headline, drawing the reader into the message. Have it speak to your audience and move their eye through the piece.
3. Pertinent Copy. Does your message speak to your audience? Or does it speak to you? Know your readers, speak their language, and be genuine. Anything else will ring false.
4. Call to Action. Tell your readers what you want them to do next. Call? Visit? Go online? Be clear. Without an action your postcard or brochure is just a pretty piece.

Take it a Step Further with Today’s New Print Technology
Implement a QR code or the new pURL (personalized URL) technology to position your studio as a forward-moving one. QR codes work with a smart phone to link to a website or video, where a pURL connects the recipient to their own website made just for them with offers of membership or other incentives. The best feature of both methods is they offer trackable results to boost effectiveness. Want to show your prospects a video of a session? A map of how to find you? Offer your clients specials? Ask them what they look for in a studio? Blossom can help get you started!

Start Planning Your Next Move
From variable data to multiple mailings, Blossom can help you book more sessions fast. Call us at 800-583-5370 or email info@blossom-publishing.com today for more information.

Want to boost your business? Blossom can help!

Welcome to your home for marketing info, direct mail tips, and new tools to generate sales. We’re dedicated to helping you reach your goals, whether increasing sales, booking more sessions or raising your per sale average. Blossom has tons of experiencegrowing photographers’ businesses and now we want to help you grow yours! Follow our blog to learn all the ins and outs to building and maintaining a successful studio. We’re your online source for promoting your business!